22. Do you consider that the event will attract press interest?:
23. If yes, please summarise up to 4 key points you think will be of press interest:
It is hoped that we will be able to have present one of the Dairy Council’s young ambassador’s for sport (e.g. Liam Phillips – BMX World Champion Beth Tweddle – GB gymnast)
24. Do you have any other comments you would like to make or information you would like to include?:
This exhibition aims to increase people’s awareness of the properties of milk and how this can benefit exercise recovery. We aim to provide interactive visual displays showing how milk compares to other foods in terms of protein content, carbohydrate content and fat content as well as display information about how much water is in milk and the types of electrolytes it includes. The exhibition would be informative to any member of the public and we propose to put together fact sheets and a small work booklet for children that they can complete when they visit the exhibition. We would also hope to have some testimonials from Olympic athletes on how they use milk in their recovery from training (possibly with a visit from an Olympic athlete to the exhibition coordinated by the Dairy Council).