By Jess Ratty, Brand Communications Manager at Crowdfunder

 

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Crowdfunder are taking part in the funders anonymous session at the Science Communication Conference at Manchester Metropolitan University on 18-19 June. Come and ask what funders priorities are, or suggest what you think they should be.


Crowdfunding is an old idea - the “crowd” funded the base of the Statue of Liberty, mosques on the Indian subcontinent and countless patriotic statues in cities around the world.

Now technology is enabling people, charities, public bodies and businesses to raise money from from the crowd in a new, online and impactful ways. Rewards-based Crowdfunding has been shown to validate ideas, prove public demand and build community engagement - and it’s a perfect storm for science communicators as they look to raise funds and engage with broader audiences.

In 2014 the alternative finance market is expected to grow to £1.74 bn. The market grew by 150 per cent from 2012 to 2013 and is on track to grow by 161 per cent from 2013 to 2014 according to innovation charity, Nesta, with rewards-based crowdfunding taking a £26m share of the figure.

The British Science Association’s innovative #PerfectCuppa digital campaign was a great example of how social media can be tasked with reaching out to the masses and engaging in an “action”. Crowdfunding is a natural extension of this with the ability to run campaigns to raise not only awareness, but funds and new ambassadors too.

Making science fun for everyone is a big task, and making it understandable, even more so, but we’ve got crowdfunders on our platform that have risen to the challenge with admirable ingenuity. A team of historians and microbiologists from the University of Nottingham needed to raise funds to pay for an intern to join their team conducting focused searches of medieval and early modern medical books to identify remedies that were designed to treat bacterial infection - no small task, communicating their research on top of an “ask” for funding. 

The team needed a campaign that would capture the imagination of their peers, Alumni, students and faculty staff of the university and so they created “Antibiotics from the medieval medicine cabinet”. With a great video, engaging content and a brilliant set of rewards, the team overshot their target of £1000 ending up with 66 newly engaged supporters and £1540 in the pot to pay for their intern.

How did they do it? Well crowdfunding is a pretty simple concept.



At Crowdfunder we’ve raised millions of pounds for thousands of great ideas. If you’d like to raise funds for science communications, now is the time to get involved and get creative.  Add your project and check our guides for brilliant advice, top tips and inspiration.