22. Do you consider that the event will attract press interest?:
23. If yes, please summarise up to 4 key points you think will be of press interest:
The press have already shown an interest in aspect of our work in this area concerning possible performance benefits. A recent study published by a group from Harvard University suggesting injury reducing benefits received worldwide media attention. Data testing the injury reduction hypothesis has only recently become available and builds on this previous work. Running is such a mass participation sport and attracts a great deal of attention in the region annually with the Great North Run, it is likely that media interest will be high.