By Suzi Gage, a final year Epidemiology PhD student from the University of Bristol, looking at the relationship between drug use and mental health. She was the 2012 UK science blog prize winner and her blog, Sifting the Evidence, is part of the Guardian's science blog network. She has also just completed a Media Fellowship with the BBC. This post is part of a series of posts for the Public Attitudes to Science 2014 study.
A friend of mine, trying to get a rise out of me, once told me that he’d rather see me writing in the Daily Mail than for the Guardian, where my science blog is hosted. Though he was perhaps being facetious*, the underlying point is important. When we as scientists want to communicate the work we are doing to the public, who are our intended audience? And how do we reach them?