22. Do you consider that the event will attract press interest?:
23. If yes, please summarise up to 4 key points you think will be of press interest:
The event demonstrates, in an accessible and visually appealing way, how science and technology is influencing the arts. It will attract those with an interest in technology as well as art, who might not otherwise visit a science festival.
The art exhibition format is a contrast to other Festival events. The week long duration means that it highly accessible to visitors and journalists, who can drop in to the gallery at their leisure.
The exhibition engages with the Fine Art research culture at Northumbria University, which has an established platform and audience within Newcastle’s thriving arts community. This is supported by the university’s involvement with Gallery North, Baltic Centre for Contemporary Art and other local art institutions.
The dynamic and colourful work in the exhibition translates well to newspaper and Internet coverage. In addition, the event provides an opportunity to see a unique collection of work by an international group of artists. Joy Garnett’s paintings, which have not been shown in the UK, have appeared mainly in venues in the USA, including Winkleman Gallery in New York City, National Academy of Sciences in Washington. D.C. and Milwaukee Art Museum.
DIGITAL SENSATION is a precursor to the 2014 exhibition, Painting the Pixel, at Gallery North in Newcastle upon Tyne. Both exhibitions are being organized as part of Rachel Sharp’s PhD research at Northumbria University.