British Science Festival

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JOSEPH LISTER AWARD LECTURE: CAN MARKETERS CONTROL YOUR MIND?

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Organisation:	British Science Association
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Date of Event:	Start Date: 14/09/2010 End Date: 14/09/2010
Time of Event:	Start time: 12:00 - End time: 13:00
Sponsors / Supporters:	SAGE
Event Summary:	This lecture will take you on a whistle-stop tour of recent findings in the brain sciences, and their link to consumer decisions. Together, we will explode myths about both advertising and the brain, to gain a basic knowledge of how the brain works, and how it relates to our consumption decisions, to enable you to form educated opinions about what is and is not possible in the future.
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