British Science Festival

Event details

JOSEPH LISTER AWARD LECTURE: FACT AND FICTION ABOUT NEUROMARKETING

£ 3.00

Add to cart

Organisation:	Awarded by the British Science Association to Nick Lee, Aston University
Collaborative organisations:
Date of Event:	Start Date: 14/09/2010 End Date: 14/09/2010
Time of Event:	Start time: 12:00 - End time: 13:00
Sponsors / Supporters:	SAGE
Event Summary:	This lecture takes you on a whistle-stop tour of recent findings in the brain sciences, and their link to consumer decisions. Together, we will explode myths about both advertising and the brain, to gain a basic knowledge of how the brain works, and how it relates to our consumer decisions, to enable you to form educated opinions about what might and might not be possible in the future.
Audience level:	3. Everyone
Event Category:	What makes us human?
Keyword:	Marketing; weekly pass
Booking information:	Included in weekly pass
Venue:	Main Building, Sumpner LT, Aston University

Event Agenda

<< back