Get the media to notice you
Max Perutz Science Writing Award - aimed at encouraging and recognising outstanding communication among MRC scientists.
The Wellcome Trust Science Writing Prize, in association with the Guardian and the Observer - 800-word article that show a passion for science and encourage the general public to consider, question and debate the key issues in science and society.
Make yourself heard
Speak out when things go wrong
If you feel a story has been misreported, write or email the editor or contact Sense about Science. You can also comment on the story on the newspaper's website.
Make your contact details available online
Make sure your university or institution webpage has your up to date contact details on and that they're easy to find. Journalists often need to contact someone at short notice or at the end of the day so including your out of hours telephone number can be very useful.
Also briefly list your areas of expertise and include a photo of yourself which helps make you memorable to journalists.
Be there when your paper is released
'How many researchers ensure they know exactly when their press release will be made public and make time in their diaries for interviews? The reality is that if you are unavailable in the 48 hours following the press release then the ship may have sailed, or sunk. Science may grow like a bristlecone pine but most news stories are mayflies.' Guardian, March 2012
Get to know your Press Officer!
Press Officers don't bite and are there to support you and promote your research.
All institutions will have a press or communications Officer so ring them to introduce yourself and arrange a meeting. Ask what they need from you and your department and if you can be added to their database of contactable researchers.