13. Description of the core message of your event and key topics to be covered (c.100 words):
As we rapidly move into the knowledge economy,organisationsare creating new business models and as such new management theory emerges. Old management paradigms are disappearing and new management thinking emerges. Exploring this area is vital for business as we have entered an econonomy where ideas and intangible value are the new currency.
14. Does the event have particular local relevance?:
15. If so, please indicate what this is:
Very relevant for all local business