13. Description of the core message of your event and key topics to be covered (c.100 words):
ACTION is a 9-month programme for staff and student researchers to develop their entrepreneurial skills and develop solutions to real societal challenges. During the ACTION programme, postgraduate research students and research staff engage within interdisciplinary teams to create a commercial product or service. The training element consists of a two-day residential followed by a series of 1-day workshops. At the public showcase teams display their commercial solution to the posed challenge and are judged on their ability to engage the audience with their idea and interact with the public.
14. Does the event have particular local relevance?:
15. If so, please indicate what this is:
It will demonstrate to the public the benefits to society of the research talent at Newcastle University.