17. What will the format of your event be?:
18. Please give any details about the format of your event you feel are relevant.:
In our installation, we envision the space behind the window as a white-box space containing white objects (mannequins, furniture, etc) that are colourized and textured using LED lighting effects and projected imagery. The visual appearance of the window environment and its contents will be completely configurable via illumination and projection. In an unattended state, the window continually changes appearance in order to attract attention from passersby, displaying content drawn from aggregated data accumulated from previous participant interactions. When a participant encounters the installation s/he will be encouraged to create a custom configuration for the window. This is when the true potential of the shop window as interactive medium becomes fully apparent. Standing in front of the window, the participant’s image and facial features can be captured by camera, and projected upon a mannequin inside the space. Using his/her gestures to control the visual parameters of the window’s lighting effects, the participant will be able to select ambient colours and textures for the display elements inside the window, enabling him/her to dress’ his/her mannequin and augment the visual environment within which the mannequin resides. Additionally, the participant will be invited to manipulate the audio soundtrack inside the space, allowing him/her to create a musical atmosphere to reflect the aesthetic of the scene s/he has configured. When the participant concludes their experience by stepping away from the window, his/her facial features will be removed from the installation (for privacy reasons) however, the customized (now blank--‐faced) mannequin will still remain, residing within the participant-created aesthetic of the window until subsequent participants choose to take control of the space. To accompany the window installation, we will provide some materials and information that will allow interested participants to learn more about the research and technology that was used to create the project. We will use friendly, accessible language to give participants an understanding of how the technologies work and how the window project fits into the scientific research mandate of Culture Lab. We envision that this information could be presented in any of several forms, depending upon what is determined to be most suitable for the festival. We could print visually appealing pamphlets or handouts that participants could take away with them, or alternatively, participants could explore an interactive presentation of the information located on a kiosk station situated nearby the installation.
20. Venue requirements:
This exhibition will be set in an empty shop front in Eldon Square (main shopping centre in central Newcastle). The location and highly visual nature of this exhibition will also act to raise awareness of the British Science Festival, and appropriate branding/marketing can be added as part of the display. The installation will be designed to operate unmanned during the opening hours of the shopping complex during the exhibition.
13. Description of the core message of your event and key topics to be covered (c.100 words):
We propose creating a shop window installation that will allow members of the public to customize their encounter with the window display. Using gesture and voice as input to the system, each participant will be able to manipulate the audio-visual parameters of the shop window environment in order to personalize the window’s aesthetics to their own personal tastes. We propose that by making the shop window experience interactive and responsive to shoppers’ interventions, we can explore a new way of engaging the modern market. By imagining a shop window interface that invites potential customers to actively engage and investigate store‐provided content, we present a method of targeting the modern demographic that appreciates the ability to contribute and customize their individual encounters with the commercial world. While, of course, this installation will not reflect the contents of any actual retail store, we envision that this example could serve as a prototype for a ‘shop window of the future’ in which a commercial entity might engage participants in browsing actual retail items, virtually trying them on and testing them out inside the augmented window space. It demonstrates new forms of technology that could be used in a consumer environment, integrating science and research practices to illustrate how ambient technology, virtual reality, and body-based interactions could augment a real-world setting.
22. Do you consider that the event will attract press interest?:
23. If yes, please summarise up to 4 key points you think will be of press interest:
- The idea of imagining and developing a ‘shop window of the future’ makes an accessible and interesting press story. - Our Culture Lab Research team can provide discussion of the types of science and research that are currently being developed to support interactive public interfaces (ie:human-computer interaction systems, virtual reality, ubiquitous computing, etc…) - Based on our knowledge and experience with cutting-edge technologies and practices, we can engage media in a realistic, science-based discussion of how these technologies may become part of our lives and societies in the future. - The shop window installation itself will be highly visual and interactive, making it appealing for inclusion in photographic or video documentation of festival activities.
I am the event manager:
I am the event manager
2. Event Manager First Name:
9. Event Manager Email address:
10. Which of the following areas of science does your event best fit into?:
3. Event Manager Surname:
11. Do you have a preferred day for your event to take place on?:
Saturday 7 September 2013
Sunday 8 September 2013
Monday 9 September 2013
Tuesday 10 September 2013
Wednesday 11 September 2013
Thursday 12 September 2013