Impacts

What difference does a Media Fellowship [1] make? Below are some of its impacts on fellows, their institutions and media hosts.

Impacts on Fellows

  • Better understanding of how the media work
  • Understanding of how to get research across accurately with minimal 'spin'
  • How to pitch a story to news editors
  • How to write a good press release
  • Improved writing skills
  • Ability to work to tight deadlines
  • Taking part in press conferences
  • Increased confidence
  • Wider understanding and appreciation of science beyond personal field
  • Network of media contacts
  • Ability to match photos with stories
  • Experience writing for different audiences
  • AV and TV technical skills
  • Wider appreciation of new media (blogs, podcasts etc)

Impacts on Fellows' institutions

  • Better promotion of institution through the media - greater links between press office and academics, new contacts, media workshops, greater understanding of the media process
  • Increase in science communication activity
  • Higher quality teaching
  • Improved writing of funding applications
  • Opportunities for cross-disciplinary work

Impacts on media hosts

  • Kept up to date with the work of practising researchers
  • Fellows find a new angle and ask original questions about stories
  • Access to new science and health story news
  • Access to academic contacts
  • Help researching stories, finding pictures and writing copy

  • An extra pair of hands to report from the British Science Festival

“I’m not pushed around by the media. And my Institute is really pleased from the point of view of public awareness.” Media Fellow

“Putting lay statements in our grant applications. Things are changing.” Media Fellow

"Without the Media Fellowship I would never have put myself forward as an expert or gone to my Press Officer" Media Fellow

For further information about the scheme impacts, read evaluations of the Media Fellowships:

2012 [2]| 2011 [3] | 2010 [4] | 2009 [5] | 2008 [6] | 5 year evaluation 2004-2008 [7] | 1987-2003 [8]


More on Media Fellowships:

Media Fellowships [1] | The Fellows [9] | Media hosts [10] | Supporters [11]

 

 

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