17. What will the format of your event be?:
18. Please give any details about the format of your event you feel are relevant.:
It is proposed that this will be a two day interactive drop-in exhibit in a public place (preferably a public thoroughfare such as Eldon Square) where families, children and other members of public can learn about the benefits of breakfast consumption. It is proposed that the exhibition is physically located in close proximity to the proposed breakfast exhibition by Emma Stevenson as there are obvious links between the two. This would also provide good impact for the University around the research in these two areas.
Venue and location to be allocated by the Festival team
13. Description of the core message of your event and key topics to be covered (c.100 words):
Research suggests that breakfast eaters tend to have a healthier diet than people who skip breakfast. ‘Breakfast skippers’ are more likely to consume high-fat snacks such as crisps and carbonated drinks, and such dietary behaviours can have adverse effects on health and nutrition. Breakfast skipping has also been associated with reduced cognitive performance both in adults and children. However, how do you encourage children to eat breakfast? What are the best foods to eat for breakfast? This exhibition aims to highlight why breakfast is called “The most important meal of the day” by providing a range of interactive activities, including cooking demonstrations, both for adults and children.
22. Do you consider that the event will attract press interest?:
23. If yes, please summarise up to 4 key points you think will be of press interest:
The event directly relates to public health messages such as Change4Life and feeds into a number of educational and NHS initiatives. It is also closely linked to increasing childhood obesity and child poverty.
I am the event manager:
I am the event manager
24. Do you have any other comments you would like to make or information you would like to include?:
This exhibition aims to increase people’s understanding of the importance of eating breakfast as part of a healthy diet. We aim to engage the public through giving advice on healthy breakfast foods, portion sizes, increasing fruit intake, problems associated with a poor diet, the importance of breakfast for cognitive function using a number of interactive models, videos, quizzes, computerised tests, activities and practical cooking demonstrations. Following the event all quizzes, menus and practical tips will be freely available to the public through the Healthy Living web site at Northumbria University: www.healthylivinguk.org.
1. Event Manager Organisation:
2. Event Manager First Name:
9. Event Manager Email address:
3. Event Manager Surname:
11. Do you have a preferred day for your event to take place on?:
Saturday 7 September 2013
Monday 9 September 2013
Wednesday 11 September 2013
Thursday 12 September 2013