22. Do you consider that the event will attract press interest?:
23. If yes, please summarise up to 4 key points you think will be of press interest:
The 2013 Festival will take place very close to the first anniversary of the official opening. The facility is unique in Europe (and perhaps the world) and is, in partnership with the cyclotron manufacturers, developing a cartridge based chemistry to generate the imaging agents both quickly (before the activity decays, as the half lives are often less than one hour) and in sterile conditions (so they can be used immediately in the patient).The involvement of the Bobby Robson Trust means that it is definitely of interest to the local area.
24. Do you have any other comments you would like to make or information you would like to include?:
Presenters will be asked to pitch the talks primarily for an interested audience. I have already seen one of the presenters who is able to put across the main ideas in a very accessible fashion.
Potential speakers: Michael Whitaker and Roth Plummer