13. Description of the core message of your event and key topics to be covered (c.100 words):
This event would aim to inform and stimulate debate on how science is showcased by the media. For many people science news stories are a major source of their scientific information, but few have the opportunity to see how these stories make it to the page or screen. ‘Read all about it’ aims to give people a deeper understanding of how information is presented in the media, through the personal insight of scientists, science writers and commentators. Panel speakers will discuss their experiences of how the media interacts with scientists, discussing some of the best, strangest and toughest stories to report on. Journalistic approaches can have an enormous effect on the way in which science stories are written and perceived: presentation of accurate evidence-based information is essential, particularly around controversial stories. The way in which science stories are represented can have serious impacts on public behaviour and understanding around an issue, with the MMR vaccine and GM foods being good contemporary examples. Key topics include investigating how science stories are presented in the media and seeing how science news makes it from lab to page.
14. Does the event have particular local relevance?:
15. If so, please indicate what this is: