13. Description of the core message of your event and key topics to be covered (c.100 words):
I will discuss the current appetite for the 'appliance of science' in skin-care products. With miracle face creams claiming to make you younger and more beautiful the appetite for scientifically-proven skin-care products grows. This lecture will focus on skin-care product development and how claims are made, substantiated, and regulated. Attendees will gain an insight into the science behind the products on the shelves, and whether there is a firm basis for their highly variable pricing.