13. Description of the core message of your event and key topics to be covered (c.100 words):
From the field of product design and combining basic physics and biology principles, a perspective will be given about the science behind the search for growth, its viability and possibilities: what can or can’t grow indefinitely? Our products are designed to perform in a specific economic model, which in turn is dependent on resources: human, financial and natural. Can we turn sustainability problems into creativity challenges? This research studies what changes can be made in product design in order to minimize the negative impacts of our lifestyle.
14. Does the event have particular local relevance?:
15. If so, please indicate what this is:
The North East is world leading in product design and sustainability research.
The North East can take a leading role in the innovation of processes for product manufacturing, usage and reintegration to natural or technical cycles. The dependence of Britain on foreign resources means it is of utmost importance to find more efficient ways of dealing with resources.