177-year-old science charity undergoes identity change to reflect renewed focus on the human face of science
Friday 16 January 2009
We have unveiled a new identity to reflect our renewed focus on the human face of science. Formerly known as the BA (British Association for the Advancement of Science), we will now be known as the British Science Association.
The new look was launched at a VIP reception held at the House of Commons on Thursday 15 January, and incorporates a new name and logo designed to engage with contemporary issues as well as a wider audience.
Professor Patrick Dowling, Chair, said: ‘We are working to engage with and inspire a wider audience, particularly among younger people. Our vision today is a society in which people are able to access science, engage with it and feel a sense of ownership about its direction. Our programmes are all directed towards the achievement of that vision and to providing opportunities for all ages to discuss, investigate, explore and challenge science. Our new identity and logo design therefore are a reflection of that vision and purpose.’
Roland Jackson, Chief Executive, added: ‘The world faces many challenges which are unique in our history. Not only will science and technology be central to the way in which we face these challenges but also the communication of the science involved, and the engagement of society with the issues and strategies proposed, will be crucial for effective action. The sole purpose of the British Science Association is public engagement with science and engineering and it is important that the way we present ourselves reflects that role in an exciting and engaging way.’
The new brand and collateral was designed by creative agency To The Point. The logo, which focuses on the human face of science, helps unite our four main programmes under one corporate identity: the British Science Festival, National Science and Engineering Week, Science in Society and the CREST Awards.
The design for the new identity and its launch were generously funded by Arcadia.
We have unveiled a new identity to reflect our renewed focus on the human face of science. Formerly known as the BA (British Association for the Advancement of Science), we will now be known as the British Science Association.
The new look was launched at a VIP reception held at the House of Commons on Thursday 15 January, and incorporates a new name and logo designed to engage with contemporary issues as well as a wider audience.
Professor Patrick Dowling, Chair, said: ‘We are working to engage with and inspire a wider audience, particularly among younger people. Our vision today is a society in which people are able to access science, engage with it and feel a sense of ownership about its direction. Our programmes are all directed towards the achievement of that vision and to providing opportunities for all ages to discuss, investigate, explore and challenge science. Our new identity and logo design therefore are a reflection of that vision and purpose.’
Roland Jackson, Chief Executive, added: ‘The world faces many challenges which are unique in our history. Not only will science and technology be central to the way in which we face these challenges but also the communication of the science involved, and the engagement of society with the issues and strategies proposed, will be crucial for effective action. The sole purpose of the British Science Association is public engagement with science and engineering and it is important that the way we present ourselves reflects that role in an exciting and engaging way.’
The new brand and collateral was designed by creative agency To The Point. The logo, which focuses on the human face of science, helps unite our four main programmes under one corporate identity: the British Science Festival, National Science and Engineering Week, Science in Society and the CREST Awards.
The design for the new identity and its launch were generously funded by Arcadia.
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