What difference does a Fellowship make? Below are some of the beneficial impacts the Fellowships make.
Impacts on Fellows
better understanding of how the media work
understanding of how to get research across accurately with minimal 'spin'
how to pitch a story to News editors
how to write a good press release
improved writing skills
ability to work to tight deadlines
taking part in press conferences
increased confidence
wider understanding and appreciation of science beyond personal field
Network of media contacts
Ability to match photos with stories
Experience writing for different audiences
AV and TV technical skills
Wider appreciation of new media (blogs, podcasts etc)
Impacts on Fellows' institutions
better promotion of institution through the media - greater links between press office and academics, new contacts, media workshops, greater understanding of the media process
increase in science communication activity
higher quality teaching
improved writing of funding applications
opportunities for cross-disciplinary work
Impacts onHosts
Kept up to date with the work of practising researchers
Fellows find a new angle and ask original questions about stories