Why should scientists work with the media?
The relationship between science and the media is a complex one. Many scientists complain that journalists oversimplify, make too many mistakes and 'spin' the science they report. Yet if many scientists refuse to speak to the media, how can journalists be sure to speak to the 'real experts'? On the flipside, there will always be scientists who are flattered to be contacted by the press and only too happy to raise their profile. If you don't answer the journalist's questions, someone will!
One of the most significant developments around science journalism in the last ten years was the formation of the Science Media Centre. The Science Media Centre works to promote the voices, stories and views of the scientific community to the national news media when science is in the headlines.
If you want to learn more about science and the media, the following links may be of interest.
One of the most significant developments around science journalism in the last ten years was the formation of the Science Media Centre. The Science Media Centre works to promote the voices, stories and views of the scientific community to the national news media when science is in the headlines.
If you want to learn more about science and the media, the following links may be of interest.
| General discussion about science/media issues: General science writing: Media guides:
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