Supported by Rowse Honey and run in collaboration with the British Beekeepers Association just under 500,000 people responded to our campaign to claim free seeds and resource packs on bees. As a result of the campaign, crisis talks took place and Rowse Honey pledged to invest £100,000 raised from its sales to Professor Francis Ratnieks and his team at the UK's leading "bee lab" based in the University of Sussex. A bee breeding programme is currently underway at the University to develop strains of honeybee which are naturally more resistant to parasites and disease.