What difference does a Media Fellowship make? Below are some of its impacts on Fellows, their institutions and media hosts.

How can doing a Media Fellowship impact on a career? What do Fellows really get out of the experience? Download our guide 'What’s the impact of a Media Fellowship?' and read the accounts of Media Fellows from 1987 to 2013.

Impacts on Fellows

  • Better understanding of how the media work
  • Understanding of how to get research across accurately with minimal 'spin'
  • How to pitch a story to news editors
  • How to write a good press release
  • Improved writing skills
  • Ability to work to tight deadlines
  • Taking part in press conferences
  • Increased confidence
  • Wider understanding and appreciation of science beyond personal field
  • Network of media contacts
  • Ability to match photos with stories
  • Experience writing for different audiences
  • AV and TV technical skills
  • Wider appreciation of new media (blogs, podcasts etc).

Impacts on Fellows' institutions

  • Better promotion of institution through the media; greater links between press office and academics, new contacts, media workshops, greater understanding of the media process
  • Increase in science communication activity
  • Higher quality teaching
  • Improved writing of funding applications
  • Opportunities for cross-disciplinary work.

Impacts on media hosts

  • Kept up to date with the work of practising researchers
  • Fellows find a new angle and ask original questions about stories
  • Access to new science and health story news
  • Access to academic contacts
  • Help researching stories, finding pictures and writing copy
  • An extra pair of hands to report from the British Science Festival.