Our partnership with Yakult Yakult has once again partnered with the British Science Association in 2019, supporting the BSA to celebrate the reach and impact of science festivals and the UK Science Festivals Network. This year, our partnership activities are focused on raising awareness of the >40 science festivals which happen every year around the UK. Together we want to encourage more people, especially those who have never been to a science festival, to attend a science festival, as they would a music or food festival, carnival or other community-based event. In the lead up to the British Science Festival, Yakult’s 'Science, Not Magic!' busking teams will be visiting some non-science festivals around the Coventry and Warwickshire area, demonstrating some mind-boggling science tricks and providing ideas which can be tried at home. Why not download the Science not Magic Busking Leaflet with tricks to try at home, and have a go at some hands-on science activities as a family this half-term or summer holiday? You can find more about our 2019 partnership here. Our previous partnerships In 2017, Yakult worked with the British Science Association as headline sponsor for Run the Solar System, a running App that lets participants experience a virtual race through space. Yakult’s support for Run the Solar System also enabled the BSA to hold a live 10k race event, which took place during British Science Week 2017 at Queen Elizabeth Olympic Park in London. In 2018 the BSA and Yakult worked in partnership on a programme of nationwide science busking under the theme of ‘Science, Not Magic!’, revealing to the public the science behind their ‘magic’ tricks. Yakult also had a presence at the British Science Festival with a unique Artificial Intelligence Vending Machine, and a busking activation on the topic of bacteria. Yakult is a science-based company, with a long heritage and amazing amount of research behind its iconic little bottle. The brand’s passion for science is also reflected in the commitment to support projects and activities that will showcase the role of science in everyday life and bring science to the attention of people not normally engaged with the field. This common goal represents the fruitful basis of the collaboration between the British Science Association and Yakult.