Our partnership with Yakult The British Science Association (BSA) is delighted to be working with Yakult UK Ltd, as the headline sponsor of its new initiative, Run the Solar System – part of British Science Week 2017. Run the Solar System is an App – a virtual 10k race through space – that will take place during British Science Week, 10-19 March 2017. Yakult UK’s support for Run the Solar System has also enabled the BSA to hold a live 10k race event, which will take place on Saturday 11 March 2017 at Queen Elizabeth Olympic Park in London. There will be a special ‘space-themed’ race village featuring engaging activities for the families and friends of participants. Hiroaki Yoshimura, Deputy Managing Director for Yakult UK said, “Yakult was developed by the scientist Dr Shirota in 1935. Since then, science has always been at the heart of the company, and remains so to this day. This new initiative by British Science Week seemed a perfect opportunity, to support both science and fitness. The new campaign, ‘Run the Solar System’, enables people to take part by downloading a specially designed running app or through the unique live 10K race. Our aim is to get people moving and engage with science.” Amy MacLaren, Director of Development & Communications, said: “We’re delighted to be working with Yakult – their target audience is a great fit for our target audience for Run the Solar System [people who are interested in sport and fitness but who might not think that they are interested in science]. It is also the BSA’s first partnership with a consumer FMCG brand, which is really exciting and will help us expand the reach of British Science Week.” Read the full news release about Run the Solar System here.