Our partnership with Yakult Yakult has once again partnered with the British Science Association, supporting the 2018 British Science Festival and also working together to deliver a series of science busking events in the lead up to the Festival, under the theme of ‘Science, not Magic’. The Yakult Science Busking team, consisting of science students and public engagement officers from the University of Hull’s Street Science team, will perform a series of ‘magic’ tricks, with a difference, revealing at the end the science behind what initially seem like impossible feats! The Science Buskers will also be present at the British Science Festival and Family Weekend, displaying their fun and engaging tricks to the public. As a key partner, Yakult is offering all Festival-goers two other chances to interact with science in a fun and entertaining way, through an activation revolved around bacteria and a unique Artificial Intelligence Vending Machine using voice recognition to offer a free Yakult to anybody willing to learn a word in Japanese. In 2017, Yakult worked with the British Science Association as headline sponsor for Run the Solar System, a running App that lets participants experience a virtual race through space. Yakult’s support for Run the Solar System also enabled the BSA to hold a live 10k race event, which took place during British Science Week 2017 at Queen Elizabeth Olympic Park in London. Yakult is a science-based company, with a long heritage and amazing amount of research behind its iconic little bottle. The brand’s passion for science is also reflected in the commitment to support projects and activities that will showcase the role of science in everyday life and bring science to the attention of people not normally engaged with the field. This common goal represents the fruitful basis of the collaboration between the British Science Association and Yakult.